I was lucky to be able to attend the presentation of Enrique Rubio, manager of Cuadernos Rubio, in the VIII Edition of the Pacifier 2012 in which he presented in a very close and elegant way the whole history of the company founded by his father Ramón Rubio Silvestre who was dedicated to teaching Mercantil, worked in Banking and also created the Rubio notebooks.
Enrique's presentation was reinforced by Xavier Sempere de la Cul de Sac Agency He explained how he worked with the brand Cuadernos Rubio to reinforce his historical and emotional values by creating a design between the old and the modern, now he says between the vintage and the cool. He also explained how they had helped the company to cross the barrier to the digital world taking the notebooks to the iPad in a record time of 6 months.
And that effort has been rewarded because Cuadernos by Rubio, the iPad application, has achieved the prize of the VIII El Chupete Children's Advertising Festival in the Interactive category within the Apps section. The facilities where the conference was held were organized by Callao City Lights (#chupetecitylights).
Enrique Rubio explained to us many of the projects the company is working on and was very generous in question time where we asked him about the evolution of the application on the iPad, the new products of Cuadernos Rubio and the growth plans of the company. Company in the digital world.
So he told us that they are already new notebooks available, such as Rubio in English or working with the capital letters in which the repetition learning technique is maintained. That their plans are to expand the platforms on which to work with notebooks, for now they are only in the Apple App Store. He also explained that Grafomotricity with the iPad is not very successful What makes finger writing accuracy is improved. He was also worried about the future of paper books and explained that they have more work plans to provide the notebooks with new features and much more content.
Enrique also showed the tremendous solidarity commitment They have in the company. His goal is for children to practice the method of notebooks created by their father and learn to read and write. They also have books for seniors in which the seven cognitive areas are worked.
Congratulations to Notebooks Rubio for the award and especially to Enrique Rubio because it seems to me that it greatly expands his father's creative and entrepreneurial capacity and puts the company in a very good position to anticipate the new challenges that will come in education. As I read in his blog, Cuadernos Rubio achieved sales of 4,300,000 copies in 2011, which meant a turnover of 1,700,000 euros and a profit of 340,000 euros.
