Fulla is the Barbie of the Muslim world. She has Arabic features, she wears a veil, she has her own little mat to pray, she doesn't have a boyfriend and she's raging among Arab girls.
Fulla, the version of the famous Barbie doll in the countries of the Middle East, is reaping enormous success among Muslims, who find that this toy represents their values. The doll, with the name of a woman who is also that of a rose only present in the Middle East, has achieved in the 18 months that it has been in the market to become the best selling toy in all the countries of the area.
Although Fulla is priced at $ 15, somewhat high in these countries, it flies from the shelves. The doll has a variety of dresses according to the country in which it is sold: For the most religious areas there is a doll dressed in the traditional black Arabic dress and with a 'hijab' (Islamic veil that covers the hair, ears and the woman's neck) of the same color.
However, in other countries such as Syria or Lebanon, with more open societies, Fulla can be found wearing a white scarf and dressed in light tones.
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