A giant tit has landed on a rooftop in London, but its intention is not to invade the city (at least it seems so). What it does pretend is to draw attention to vindicate breastfeeding and the right of women to breastfeed in public.
Last Sunday, Mother's Day was celebrated in the United Kingdom, so the MotherLondon agency thought it was a good opportunity to promote the campaign #FreeTheFeed, which encourages breastfeeding.
The giant woman-shaped inflatable made of canvas and plastic cover was placed on the roof of a building in the London neighborhood of Shoreditch, while flyers were distributed on the streets and posters were posted with the following message:
“Throughout the United Kingdom thousands of mothers feel observed and judged when they feed their children, either from a bottle or directly from the mother's breast. This is a celebration of the right of every woman to decide how and where she feeds her children without feeling guilty or ashamed of her choices as a mother. ”
It is a campaign that has been repeated in recent years on Mother's Day, an eloquent way to support breastfeeding.
Look skywards, London! Several giant breasts have popped up on rooftops. Not an #AprilFools but an initiative to promote breast feeding in public.
- Skint London Mag (@SkintLondon) April 1, 2019
#freethefeed #shoreditch (pic: @philmorganlewis) pic.twitter.com/WCNj1tQhzg
"Discreet" breastfeeding?
Last year we echoed a survey conducted in the United Kingdom on how the English saw breastfeeding.
Most commenters supported the breastfeeding "discreet" in public, but in general, breastfeeding in public is always considered appropriate.
The breast sexualization It is something that was evoked as something that others may experience when they see a nursing mother.
The most common common justifications of those who opposed breastfeeding in public were the feeling of shame as spectators ("not knowing where to look") and dislike of perceiving breast milk as a body fluid.
