Knowing how to introduce certain foods into our children's daily diet is one of the motivations that has led a group of mothers to share how they have achieved this introduction. The broadcast is done through television ads that are subject to a very special campaign called Champions of Change.
This new campaign is based on the concern in the California Department of Health Services and numerous families. The announcements show the importance that mothers have in order to ensure that children feed themselves and perform physical exercises that guarantee a good prevention against different diseases and an adequate constitutional development. Thus, mothers are the central axis that can achieve very significant changes in the feeding of children, the other factors are important, but none can be compared with the action of a mother. These television ads offer all kinds of tips and tools that will provide parents with the keys to channel their children's food.
The state of California has some rates of overweight and obesity that are seriously worrying, the new initiative aims to change this situation and trust the importance, strength and credibility that mothers have for the population to change bad habits.
Champions of Change advocates prioritizing health and food by transmitting to children the importance of establishing good habits, fresh fruits, vegetables or physical exercise are concepts that a mother can establish much better than any other person in children would.
In this we completely agree, mothers have the possibility of solving or at least minimizing the epidemic considered of the 21st century.
