I bring you a project of the City Council of Villafranca, a town in Castilla La Mancha that I thought was great: a campaign against sexist and violent toy. Despite being a local project I loved how it raises the importance of thinking about the enormous influence of advertising in the choice of toys.
The advertising bombard children with messages that make them want everything that appears on television, using music and attractive images and presenting the toy much bigger and more fun than it really is.
And they also use sexist stereotypes that influence the idea that children have of themselves and gender roles. They present the "sexy" or homely girls, and the brave and competitive boys. Toys for them focus on enhancing beauty and motherhood and theirs extol violence and speed.
But there are many other toys that offer greater possibilities and no doubt you should not reject a toy because it corresponds to the other sex if the child asks for it.
They advise us to buy toys that are versatile and that do not enhance sexist or violent roles or attitudes. And that seems very important to us that we take it into account so that aggressive advertising does not take over the children's ability to play.
