Hero baby The Tarritos de Felicidad campaign has ended with great success. And he has received 35,116 donated virtual jars which, once its value has been calculated, will be transformed into brand foods that will be delivered to the Food Bank. From there they will be sent to the families that need it most.
The Bell has been sponsored by the journalist and presenter Roberto Leal, which has shown its gratitude to the participants and collaborators, and is part of the policy of Corporate Social Responsibility from the company that is very aware of the importance of good nutrition in the future growth and development of babies and children.
Brands use social networks to reach their consumers, in the case of Hero, the more than 150,000 followers Facebook and Twitter have contributed throughout the Christmas campaign 2012 to achieve these results full of solidarity.
Hero Baby has prepared a video that thanks all the participants for the success of the campaign.
He Hero group has 90 years of experience, is present in more than 15 countries and exports its products to the five continents. The company is based in Murcia, from which, in addition to jams, a lot of baby food such as cereal bars or juices are manufactured under the reference of Hero Baby.
