A little over a year ago, Lego launched Lego Friends, the female line of Lego, and now it is Mega Bloks, by the hand of Barbie, who adds to the building blocks.
The great blonde doll has also seen the grain in block toys, and has not hesitated to reproduce her own miniature city made up of small plastic pieces.
The first building blocks for children are used by both boys and girls, but the truth is that by the time they grow up, the market is segmented into toys for boys and toys for girls.
For boys there was always more offer (cars, ships, trucks, transformable beings, etc.), however for girls there was almost nothing, until Lego Friends appeared and triumphed.
Barbie Mega Bloks He didn't want to miss it, combining the Barbie universe with the building blocks. The result is sets that can be combined with each other to form a very Barbie-style city.
We found a Barbie mansion, to which you can add characters, furniture and accessories, a pet store, a boutique, a swimming pool, an ice cream cart ... You know, the Barbie world has no end.
