I think I'm not very wrong if I say that the summer 2013 campaign has been that of the stick, the stone and the box which served as an excuse to announce a refreshing drink of a brand that has been making us enjoy (enjoy!) for many years.
It was hard for me to find out about the campaign, basically because it started in early August, and I didn't watch much television trying to take advantage of the long summer days. The fact is that in the pool began to comment the children and young people repeating the soniquete of the child of the ad: "a stick, a stick, is a stick". So when I finally saw the ad I found it very funny, friendly and that I had completely arrived at the laundromat.
The refreshing drink pays homage to simple toys, although the rope / rope is missing, with which many of our generation has played. In addition the campaign has served to illustrate perfectly that 'stick' that Madrid has taken away from being an Olympic option in 2020 and probably for many years.
And there is still more because in the school of the little one, and I suppose that in many more, the stick campaign is still alive and from time to time they repeat it, forcing me to remember, I imagine, their summer memories, their leisure and summer entertainment. And while reinforcing the idea that You can also have fun easily.
I leave for the end to say that I tried to get some of the gifts from the campaign page although seeing a request form full of data and fields to fill out I completely gave up and almost thought better of taking a stick or a stone from the field ...
