Amazon prepares for the 2014-2015 Christmas campaign

In Amazon they prepare for the Christmas campaign 2014-2015 because, although we have just finished the summer we are about to start thinking about singing Christmas carols, actively participating in family parties and responding to the demand for gifts and commitments. Amazon has made a spectacular Christmas presentation at the Neptune Palace in Madrid where we have seen many of the products that can be purchased at Christmas. I have especially focused on children's products: toys, items for the little ones and sports although the sections also included home, health, technology, books and a Kindle section where you could see all the news. He Amazon catalog It includes more than 40 million products so it is difficult for them not to have something that may interest us.

Of the articles for the little ones I have been impressed by how companies advance making products easier, simple and useful. For example, the 4moms company presented a folding and folding crib with one hand !, a mobile cuckoo called mamaRoo with several programs to rock, cradle or move the child without the need for human intervention, a automatic baby carriage with lights both to fold and unfold it is called Origami! which has even support for LCD screen, in addition to other products such as twin cartsI do not remember the brand, which already include an iPad stand in the umbrella to keep them entertained while we walk. From the toys section I highlight the typical brands: LEGO, Monster High, Barbie and as a novelty, the Imaginarium store. Because Imaginarium, the leading Spanish brand in the field of gaming and children's education with ItsMagical, has joined Amazon for the Internet marketing of a wide selection of products.

So with this important alliance Imaginarium will be able to sell in Amazon stores from Germany, Spain, Italy and the United Kingdom many of the most representative Imaginarium toys for all ages. For example the tricycles, runners, cars and electronic games of this important Spanish brand can already be found on Amazon.

I have also approached the section of sports articles in which there were many closer to adolescence such as scooters with wheels that simulate the effects of waves, scooters with fantastic tracks to descend slopes with steep slopes and many beach items such as the paddle board or breathing tube (snorkel) to swim and breathe without taking your head out of the water. I have also been intrigued with the amount of electronic devices aimed at monitoring physical activity, which although it does not seem necessary for children, perhaps for parents it can be very motivating to maintain a discipline and a commitment to health.

further what Amazon solves to the clueless parents is the possibility of knowing the products that everyone talks about and we have not heard and how they can be easily obtained. And above all Amazon allows us all to choose the shipping method, better with Premium why 14.95 euros per year insures shipments on a large number of items in 2-3 days without expenses, gift packaging, collection points, gift vouchers, the wish list, the dedicated card With the gift and many more services that we thank customers more and more. For example, Amazon loves the ease it has to identify my tastes and send me communications from which I can buy quickly. In addition, I review the ratings and opinions of the clients, although some are not very accurate, the score stars and the possibility of seeing information such as images, videos, etc. to help in the purchase process. In the case of books, the purchase can not be easier to send them to a device like kindle.

I thank Amazon for the invitation to the Christmas Campaign presentation event in September and I thank its workers and collaborators for the generosity in the exhibitions, product demonstrations and indications sharing information.

Video: Inside Amazon Fashions Fall 2014 Coat Campaign (April 2024).