The solidarity campaign Sweet Smiles is promoted by Migueláñez in collaboration with the APU (Association Pablo Ugarte). Its objective is to contribute to the eradication of childhood cancer in two ways: with an economic donation destined to several research teams of Spanish hospitals and with the awareness of the population about the importance of collaborating against this disease, which can affect any family in any moment.
The announcement that can be found on the site of smilesasdulces.com is a support to promote the Miguelañez campaign that is aimed at helping the APU. The candy and candy company will donate 5 cents for each solidarity jellypack to sell for the duration of the campaign. further will donate 5 cents for each video view which illustrates the article. I warn you that the video is the most exciting and full of hope. Magnificent.
From Migueláñez, they support the aims of the APU, created to support and help cancer research, mainly childhood cancer, and help and collaborate in any way with children and families suffering from this disease.
This Sweet Smiles campaign is the third solidarity campaign organized by Migueláñez. In the last quarter of 2010, the First Sweet Smiles Campaign was launched for the benefit of Theodora Foundation which, as we have said many times in Peques and Más, helps to finance the visits of the Smiling Doctors to hospitalized children. The success of this campaign with increases in sales of products and the participation of society transmitting the solidarity campaign managed to help hundreds of visits of the Smile Doctors to hospitals. In 2011, the Second Sweet Smiles Campaign was launched in favor of the Carmen Pardo-Valcarce Foundation with the objective of removing barriers and promoting the labor and social integration of people with intellectual disabilities.
Migueláñez, the brand of the Sweet People, is the leading Spanish company in the candy and confectionery sector. It currently markets a range of products among which are jellies, chocolates and chocolates, candies or toys. Founded in 1983 by Onésimo Migueláñez, was born as a distributor of confectionery items for Madrid and its surroundings. At the moment it continues being a familiar company integrated by near 400 employees between direct and indirect positions and operates in all Spain, Portugal and other European and Asian countries.
We congratulate Migueláñez for the campaign, for the third edition and we thank him for the solidarity effort made again this year 2012.
