A Nutella boat In case you can start a smile to the whole family every time they dare to open it and use it although if you can also put the name and leave it personalized happiness can be complete. As you can read on the blog of Under the line, the campaign of this brand of cocoa cream from Ferrero started on Facebook a few months ago. It was about customizing the labels that could be placed on the boat and now, a few weeks later, it has arrived at the supermarkets to take the labels directly home with your name.
The commercial action has been carried out in some hypermarkets in which an exhibitor has been used to view and choose the custom tags. They have also incorporated generic names like mom or dad in case there is no name. In any case, the option of requesting it is maintained through Facebook where they have distributed thousands of labels since the promotion started.
The campaign has been going on for several months now and surely many at home have already customized their boat although there will still be some laggards or members of the whole family with a specific boat for each one.
As a promotional action, it seems to me the most fun and original thing, also looking for competition among the whole family. And as surely everyone puts the shovel in the boat more than once a week they will love to see the name written on it. It is a good campaign and surely there will be many more of these and other brands that deserve our attention.
